Fashion brand: €117k in additional Klaviyo revenue in November from an untapped list
Capital in the vault - finally put to work.
Conscious Fashion · >350,000 contacts · DACH
Updated:
>350,000Contacts on the list
€117kAdditional Klaviyo revenue in November
36%Share of monthly revenue
~42%Open rate
Real figures straight from the client account. No brand names, because client numbers stay confidential with us - and so will yours.
Starting point
A large CRM list, built up over years, that nobody was working systematically. Seasonal buying patterns went unused, and customer value stayed below its potential.
A list that size is capital that has already been paid for: every contact cost ad budget at some point. Without a system, it still brings in very little revenue.
What we built
- Segmentation by buying behavior and season. Who buys what and when decides who gets which email.
- Structured campaigns with a BFCM strategy. A calendar instead of one-off promotions.
- Flows with 2.1% conversion from the existing base. Automations that turn existing contacts into buyers.
Result
In November, €117k in additional revenue came through Klaviyo, 36% of monthly revenue.
Without spending one extra euro on ads. That's the money that had been left on the table.
What other brands can take from this
- A big list is only worth something once it's segmented by buying behavior. Until then, it's just a number.
- Seasonal buying patterns belong in the campaign calendar. If you know when your customers buy, you don't have to discount every week.
- Additional revenue from your own base doesn't need extra ad budget. It's often the cheapest revenue a brand can make.