New customers keep costing more. We make them worth more.

Every customer you win through paid channels is getting more expensive. Through email, WhatsApp and direct mail, retention marketing makes sure these customers buy more often, stay longer and bring in more margin.

Because acquisition costs have inevitably been rising for years¹, the value of a customer you've already won decides whether your brand can scale profitably.

The result is a growth engine that can scale independently of your ad budget and, in turn, supports new customer acquisition.

¹ ProfitWell: acquisition costs up 222% in eight years. SimplicityDX (2022): brands lose USD 29 on average on every new customer they acquire.

For DTC brands in the DACH region with 7- to 8-figure annual revenue, a product portfolio that invites a second purchase, and owners & operators who understand how important retention is for their brand's growth.

Not a fit if you want to co-write copy and design yourselves, if your product has no real repeat-purchase logic, or if your list and revenue are still so small that a retention team cannot yet pay for itself. We'll tell you that straight in the audit - before you pay anything.

The rule of thumb that 30 to 40% of revenue should come from email marketing is nonsense - our strongest clients are above that. Subscription brands are, of course, often far above it.

And most brands that come to us are at 10 to 15%. Usually because they're in a growth phase and generate most of their revenue from new customers.

The gap in between is what we work on. We quantify how big it is for you in the audit, using your own account data.

A typical email agency measures itself by open rates and campaign revenue. More emails = more revenue, until the list burns out. Strategy there means: a bit of content, then a discount code.

We build retention as a system: flows, campaigns and lifecycle segmentation work together, so every contact gets the right message at the right time. We don't measure ourselves by vanity metrics, but by contribution margin per customer.

Copy, design, QA, reporting - all from one team, all aimed at one goal: repurchase rate up, dependence on paid marketing down.

One person on their own is not a system: a CRM manager is strategist, copywriter, designer and QA in one - and a single point of failure. Hiring takes months and carries risk, and in practice that person gets campaigns out the door, but never gets to the flows. They react instead of building a system. And when they quit, everything stops.

With us, a well-oiled team with clear roles is up and running from day one. That's not an experiment at your expense - it's a working system that delivers right away.

And afterwards, we're happy to help with hiring and the handover. Because we also believe brands should own their growth engine themselves - once it's running.

Not by open rates, but by what makes the difference for you:

• Returning-customer revenue
• Repurchase rates
• Time to second purchase
• Revenue per recipient
• CLV/CAC ratio

These numbers show whether the system works - and they are in your reporting, so you can check the math yourself.

First, the audit: account setup, campaign and flow review, cohort analysis - and a number for how much revenue is lying idle. That becomes the prioritized roadmap, quick wins first.

Then operations: sharpen or build the core flows, set up segmentation, launch the campaign calendar - with a dedicated team from day one, a strategy call every two weeks and milestones for day 30, 60 and 90.

After 90 days, the system is in place, running and being built out further.

We quantify your potential upfront in the audit, so you get a realistic number instead of blanket promises.

The first levers typically take effect within the first four weeks, and the system is in place after 90 days.

2-4 hours per week.

You approve content and give input and feedback only where it's needed - we deliver everything else.

Including a strategy call every two weeks and proactive communication via Slack.

A fixed monthly price, no surprises. The amount depends on your setup and scope.

In the free audit, we first quantify the potential, so you can assess the ROI before you decide.

On average, our clients achieve a 14.9x return on their investment in us. And none of them is below 3x.

No "starting at" prices, no fine print, one clear number in the first call.

The existing-customer exemption in Section 7(3) of the German Act Against Unfair Competition (UWG) lets you email existing customers about your own similar products even without explicit consent. Most people just forget that when you collected the address, you must have clearly told customers they can object at any time - and every email has to repeat that. But used correctly, it's the basis for a very large share of your returning-customer revenue. ☝🏾

In its ruling C-654/23 of November 13, 2025, the Court of Justice of the European Union (CJEU) read the EU rule behind this exemption (Article 13(2) of the ePrivacy Directive) more broadly: it also applies without a purchase, for example to a free registration with a commercial purpose. That may be the case when signing up gives the person something in return, such as a whitepaper or a user account - to be assessed case by case. But if you want to stay on the safe side: double opt-in remains the way to prove consent in a dispute.

Single or double opt-in, Section 7(3) UWG, CJEU C-654/23, GDPR-compliant processes: to us, these aren't foreign concepts but standard practice - and given the risks, not optional but a prerequisite. Across all channels. That's why we studied it.

We work with what you already use. And we don't force anyone to use something they don't need or want, or that doesn't pay off.

We prefer Klaviyo, Omnisend or Drip as the core for email, Chatarmin or charles for WhatsApp, plus business intelligence, loyalty and subscription apps as you need them. It has to fit you.

Yes. For brands that have an in-house team and need strategic leadership.

We deliver the audit, roadmap, frameworks and ongoing sparring and leadership.

Important: consulting only works if things actually get implemented on your side. We don't make recommendations that go nowhere.

If you want a strategy plan that ends up gathering dust in a drawer, we're the wrong fit.

If you have a team that delivers but needs direction, we're exactly right for you.